TERMS OF USE

Welcome to Scopic.me. Scopicme Ecommerce Private Limited and its affiliates provide access to the Scopic.me website (the “website”) to you subject to the terms & conditions described on this page.

Visit Conditions Of Sale (between customer and vendor).

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OVERVIEW

This website is operated by SCOPICME ECOMMERCE PRIVATE LIMITED. Throughout the site, the terms “we”, “us” and “our” refer to SCOPICME ECOMMERCE PRIVATE LIMITED. SCOPICME ECOMMERCE PRIVATE LIMITED offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the site (“www.scopic.me”) shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

SECTION 1 – GENERAL TERMS

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your Services.

These “Terms of Service” constitute an electronic record within the meaning of the applicable law. This electronic record is generated by a computer system and does not require any physical or digital signatures.


SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse service to anyone for any reason at any time.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over Scopic & its affiliates; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 2.1 – Your Account

If you use website (“www.scopic.me”), you are solely responsible for maintaining the security of your password and account to prevent your Scopic account from unauthorized access. You shouldn’t disclose your password to any third party (other than third parties authorized by you to use your account in accordance with this Agreement) and are solely responsible for any use of or action taken under your password. If your password is compromised, you must immediately change your password.

SECTION 2.2 – Electronic Platform for Communication

You agree, understand and acknowledge that the website (“www.scopic.me”) is an online platform which provides to purchase products published or listed on the website at the price indicated at that time. Scopic is only a mediator and doesn’t have control in any manner any transactions on the website. The contract of sale of products on the website is a contract between you and the sellers on Scopic.me

SECTION 2.3 – Access to Scopic.me

We don’t ensure or guarantee that accessibility to website will be uninterrupted and that connections will be error-free due to the nature of the Internet. We can suspend or restrict your access to allow us for repairs, maintenance and update at any time without prior notice. We will attempt to minimize the duration of any such suspension or restriction.

SECTION 2.4 – License for website access

Scopicme Ecommerce Private Limited grants you a limited license to access website, but not to download or modify it, or any content of it. You are not allowed to any resale or commercial use of this website or its content. You are restricted from downloading or copying, data mining, robots, or similar data gathering and extraction tools of the website or the account information for the benefit.

This website or any content of this website may not be reproduced, duplicated, copied, sold, resold, distributed or for any commercial purpose without informing or granting permissions from Scopicme Ecommerce Private Limited.

SECTION 2.5 – Your Manipulation

You may not use the website for any of the following –

  • For fraudulent purposes
  • Criminal offense
  • Unlawful activity
  • To send, use or reuse prohibited items and products (including but not limited to copyrighted, trademark, drugs, body parts, privacy, security, weapons, spam, hatred)

 

SECTION 3 – ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION

We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.

This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


SECTION 4 – MODIFICATIONS TO THE SERVICE AND PRICES

Prices for our products are subject to change without notice.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.

We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.


SECTION 5 – PRODUCTS OR SERVICES (if applicable)

Certain products or services may be available exclusively online through the website (“www.scopic.me”). These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.

We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor’s display of any color will be accurate.

We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.

We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


SECTION 6 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.


SECTION 7 – OPTIONAL TOOLS

We may not provide you with access to third-party tools over which we monitor nor has any neither control nor input.

You acknowledge and agree that we provide access to such tools”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.

Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


SECTION 8 – THIRD-PARTY LINKS

Certain content, products and services available via our Service may include materials from third-parties.

Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party’s policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


SECTION 9 – USER REVIEWS, COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are spam, unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.

You agree that your comments, reviews and other content will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments, reviews and other content will not contain libelous or otherwise spam, unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments, reviews and other content. You are solely responsible for any comments, reviews and other content you make and their accuracy; that, as the date that the comments, reviews and other content is submitted to Scopic.me. Your submitted comments, reviews and other content shouldn’t breach any applicable Scopic.me policies or guidelines and will not cause any loss to life of any person or entity. We take no responsibility and assume no liability for any comments posted by you or any third-party.


SECTION 10 – PERSONAL INFORMATION

Your submission of personal information through the store is governed by our Privacy Policy. Please review our Privacy Policy, which also conduct your visit to Scopic.me, to understand how we work. The Personal Information provided by you will be treated as strictly confidential in accordance with the Privacy Notice and applicable laws regulations. If you have any objection to your information being transferred or used, please do not use the website.


SECTION 11 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.

 

SECTION 12 – PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


SECTION 13 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.

We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.

You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.

In no case shall SCOPICME ECOMMERCE PRIVATE LIMITED, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

 

SECTION 14 – INDEMNIFICATION

You agree to indemnify, defend and hold harmless SCOPICME ECOMMERCE PRIVATE LIMITED and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


SECTION 15 – SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


SECTION 16 – TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.

These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.

If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).


SECTION 17 – ENTIRE AGREEMENT

The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.

These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).

Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


SECTION 18 – GOVERNING LAW

These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of India. You agree, as we do, to submit to the exclusive jurisdiction of the courts at Uttar Pradesh.


SECTION 19 – CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time at this page.

We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


SECTION 20 – CONTACT INFORMATION

If you have questions about the Terms of Service or believe that your rights are being violated by an item, content or information on Scopic.me. Your Notice Form should be sent to us at info@scopic.me.

Or

Scopicme Ecommerce Private Limited

House no. 104,

 New Meenakshipuram

Meerut

Uttar Pradesh 250001

NOTE – Giving false, misleading or inaccurate information in the Notice to Scopic.me or Scopicme Ecommerce Private Limited may result in civil and/ or criminal liability.


TERMS

We use a lot of terms you may not be familiar with in this guide, so here are some simple definitions to help you out.

Affiliate: A publisher or site owner that forwards qualified web traffic to an online merchant on a pay-for-performance basis is called an affiliate in the context of online marketing.

Affiliate Links: A universal (uniform) resource locator (URL) that includes an affiliate’s identification number and additional information that makes it easier for merchants to track affiliate activity is an affiliate link.

Application Programming Interface (API): An API is a protocol created to allow separate software solutions to communicate over a relatively simple interface. Developers will often use APIs to connect or integrate systems and services.

Authorization: A payment card transaction performed specifically to determine if the payment account has sufficient funds to complete a given transaction.

Authorized Distributor: A manufacturer-approved or -designated distributor able to sell products in quantity to commercial customers like Internet retailers.

Authorized Retailer: A manufacturer-approved or -designated retailer able to sell products directly to consumers.

Blog: A blog is an online journal or publication that includes relatively short, discrete articles, called posts, that are typically organized by date with the most recent posts first. Frequently, blogs allow readers to add comments to posts. The term blog is a combination of “web” and “log.” At first, blogs tended to be personal journals or opinion sites, but the term has come to include an array of different types of publications. In the ecommerce context, blogs are frequently used as a marketing tool, and may be included in a merchant’s social media or content marketing campaigns.

Bootstrapping: In business, bootstrapping is the concept of self-funding a new company, meaning that a business pays its operating expenses either with profits or from its founder’s own investments, rather than accepting external capital.

Bounce Rate: An Internet marketing term used to describe the percentage of site visitors that arrive at a single page on a given website, and then leave (bounce) from that same page without visiting any other page on the site.

Business Structure: A company’s legal status or organization. Often refers to incorporation.

Call-to-Action: A phrase, button, link or other site element that specifically asks a visitor to take some action, including purchasing a product, registering, subscribing or similar.

Canonicalization: The practice of selecting preferred URLs for a specific set of content. Many modern sites allow content to be accessed from a number of URLs, including URLs that may contain session or query information. Canonicalization helps to manage which of those URLs search engines index and credit.

Canonical URL: The canonical meta tag that directs search engines to index the preferred URL for site content that is available from multiple URLs.

Capture: The process of securing payments from a payment process after an authorization.

Comma Separated Values (CSV): A file type that stores data values. CSV files are often used to transfer product feeds.

Content Management System (CMS): A software solution that makes it possible to create, edit, maintain, publish, and display content on the Internet from a single interface or administration tool. In the online retailing context, a CMS may be used to manage a stores product catalog.

Conversion: A marketing term that describes when a user or visitor completes some action or achieves some marketing goal. More specifically, conversion is often used to describe when a site visitor converts to a customer, making a purchase.

Cookie: A very small file saved on a user’s computer or mobile device for the purpose of storing information related to the user’s interaction with a particular site.

Corporation: A distinct legal entity and business structure, wherein the business is separate from its shareholders.

Customer Relationship Management (CRM): A software solution specifically devoted to organizing, synchronizing, and automating a business’ customer relationships.

Directories: Sites that list and link to other sites, including online stores, are referred to as directories.

Discount Code: A series of numbers and/or letters that an online shopper may enter at checkout to get a discount or other special offer. Discount codes may also be called coupon codes.

Distributor: A distribution business that inventories products from a number of manufacturers and sells to many retailers. Often distributors are able to offer shorter lead times than manufacturers and may sell in smaller quantities. It is common for distributors to charge a premium over a manufacturer-direct price for the service and convenience provided.

Domain: The root address for a web page.

Dropshipping / Drop Shipping: A fulfillment strategy wherein the retailer does not actually inventory the drop shipped product, but instead passes the shipping address to either the manufacturer, or a distributor that actually ships the purchased items directly to the customer.

Ecommerce: Buying and selling products over electronic networks, including the Internet or mobile applications. The term may apply specifically to electronic transactions or more generally to the online retailing and online business.

Exporting: The practice of selling items to wholesale or retail customers in another country.

Fraud: Intentional deception for the purpose of gain.

Fulfillment: In ecommerce, fulfillment is the process of completing an order. The term may also be applied to third-party companies that inventory products and ship orders on behalf of an online store.

Google Keyword Tool: A free keyword suggestion tool included in the Google AdWords Platform. The tool uses data from the many searches conducted on the Google search engine to suggest keywords for a given URL and category.

Google Trends: A search engine tool that shows how often a particular term or keyword is searched for on Google. Results are shown in a relative scale, making the tool well suited for comparing keywords or phrases. Trends will also show where searches came from and how search volume for a particular keyword has changed over time.

HTML (Hyper Text Markup Language): A markup language specifically created for displaying web pages and applications in web browsers. Like other markup languages, HTML annotates a document, describing its layout and syntax.

Inventory: The value or quantity of a retailer’s current stock of products.

JavaScript: A scripting language – ECMAscript – used to make web pages interactive and dynamic.

Landing Pages: In the online marketing context, a landing page is a single web page that is displayed in response to a particular call to action. Landing pages are often shown in response to a link in a pay-per-click ad, a link in an email, or a specific URL shown in offline advertising. Landing pages include content meant to meet the expectation set with the link a visitor clicked.

Limited Liability Company (LLP): A business structure that blends some of the best elements of a partnership.

Linking Root Domains: In search engine optimization, when site A links to site B one or more times, site A is said to be a linking root domain. Linking root domains — in the plural — are the total number of unique sites that link one or more times to a given website.

Liquidator: A company that purchases closeout products for the purpose of resale.

Listing Fees: Marketplaces and online auction sites, like eBay, may charge a nominal listing fee for posting products.

Logistics: The management of products or other resources as they travel between a point of origin and a destination. In ecommerce, logistics might describe the process of transporting inventory to a merchant or the act of shipping orders to customers.

Long Tail: Posited in the October 2004 issue of Wired Magazine, the Long Tail is Chris Anderson’s idea that markets and marketplaces, especially online, are moving away from mainstream, broad-appeal products toward niche products. In ecommerce, new retailers may find it easier and more cost effective to focus on niche products.

Long-Tail Variations: In search engine optimization and pay-per-click advertising, Long-Tail variations are keywords similar in meaning or root to other high-volume keywords, but less competitive. Long-Tail variations are often employed when a business is just starting out and cannot gain traction or afford to bid on top performing keywords.

Long-Tail Traffic: Website traffic derived from Long-Tail variation keywords or from niche searches and keywords in general.

Manufacturer: A company that makes goods for the purpose of sale.

Margins: The difference between what a retailer pays for a product and what the retailer’s customer pays for the product. Margin calculations may consider only the cost of the goods sold or may take into account overhead and other variable costs.

Minimum Order Size: Manufacturers or distributors may require retailers to place orders that meet a minimum value or unit count. This requirement would be the minimum order size.

Multi-Channel Retailing: Retailing products through more than one channel where channels include online stores, online marketplaces like Amazon, physical stores, physical catalogs, and similar.

Net Profit: The difference between a business’ revenue and its costs – all of its costs. Net profit may be thought of as the money left over after every bill is paid.

Niche: A distinct market segment.

Organic: In the context of search engine optimization and search engine marketing, organic results are those listings search engines show because of their relevance to a query, not because a site owner paid for an ad or paid to be featured.

Outsource: The process of contracting work to external, third-party organizations.

Overhead: The ongoing expenses associated with operating a business.

PageRank: Google’s proprietary page ranking system that places emphasis on inbound links as a means of determining how important a given page is. PageRank can be measured on either a ten-point or 100-point scale.

Patent: Protection for some forms of intellectual property, granting the inventory exclusive right to manufacture, use, or sell an invention for a certain number of years.

Pay Per Click (PPC): An online advertising model wherein advertisers pay only when a prospect clicks on an advertisement and is directed to the advertiser’s website. Google’s AdWords platform is an example of pay-per-click promotion.

Per-Order Fee: When a manufacturer or distributor drop ships an order directly to a customer on a retailers behave that manufacturer or distributor may change a per-order fee for processing.

Profit Margin: The difference between what a retailer pays for a product and what the retailer’s customer pays for the product. Margin calculations may consider only the cost of the goods sold or may take into account overhead and other variable costs.

Quantitative Metrics: In online marketing, quantitative metrics are those measures that may be represented as numbers. Click-through rates, visitor counts, and time-on-site are all examples of quantitative metrics.

Qualitative Metrics: In online marketing, qualitative metrics seek to measure the quality of a customer interaction, and may be subjective in nature. A retailer, as an example, may implement a new product review campaign, compare reviews written before and after the campaign, awarding each review a qualitative score, and then use the relative scored to decide if the campaign was successful.

Reseller: A company that purchases goods or services for the purpose of resale not consumption. In web economics, a reseller may also be a form of affiliate marketer, promoting a rebranded service.

Retailer: A company that sells directly to the end consumer.

Search Engine Marketing (SEM): Online marketing aimed at increasing a given website’s visibility on a search engine results page (SERP) by both optimizing the website for indexing and purchasing ads or paid inclusions.

Search Engine Optimization (SEO): The process of making a website easier for search engine bots to index and categorize.

Search Engine Results Page (SERP): A search engine web page displaying the list of responses to a particular search query.

Shipping: The process of physically moving merchandise form a point of origin, like a retailer’s warehouse, to a destination, like a customer’s home.

Social Media: Internet-based tools or websites that facilitate sharing of content, opinions, links, images, or videos between people.

Social Media Marketing: A branch of Internet marketing aimed at promoting products or service via social media. It may be thought of as web-based word-of-mouth marketing.

Sole Proprietorship: A business structure wherein a single individual both owns and runs the company. For the most part, there is not legal distinction between the owner and the business.

Split Testing: In online marketing, a testing model that has marketers simultaneously test two variables (often labeled A and B) in order to discover which variation in web page or ad content or design produces the best possible result.

Supply Chain: A network or system of businesses involved in moving a product from its manufacturing point to the customer. In online retailing, the supply chain usually represents the distributor and manufacturer of a product.

Trade Show: An exhibition created so that manufacturers and distributors may show or demonstrate new products or services.

Traffic: In Internet marketing, traffic represents the number of visitors a particular page or site receives.

Usability: The relative ease of navigating, reading, or otherwise interacting with a website or web application.

Vertical: An industry segment made up of similar business and customers.

Wholesale Price: The price manufacturers, distributors, or other wholesalers charge retailers for products.

Wholesaler: A manufacturer, distributor, or similar that sells to retailers.

Last updated on – 20-April-2018